Privacy policy.
What we collect when you use frameworkseo.com, why we collect it, and who else sees it. Short on purpose, so you can actually read it.
Last updated 17 October 2026
The short version: we collect what we need to build your map, bill you and email you. We do not sell it. We use outside services for payments, hosting, email and ads measurement, and we describe each kind below.
Who we are
Framework SEO is run by Ascendily LLC, a company in the United States, registered at 447 Broadway, 2nd Floor, Suite 320, New York, NY 10013. Ascendily is the data controller for anything collected through this site. Questions go to kevin@frameworkseo.com.
What we collect
Only what the forms ask for, plus the usage data that any site with analytics collects.
- Your name and email address, when you fill in a form on the site.
- Your website domain and what your business sells, so we can build the map.
- Your billing name, country and postcode, when you pay. Stripe handles the card itself.
- The emails you send us, and our replies.
- Usage data: pages viewed, buttons clicked, device and browser, approximate location from your IP address, and session recordings where our analytics tool captures them.
Why we use it
- To build and deliver your growth plan and anything else you buy.
- To send receipts, delivery emails and support replies.
- To send marketing email about Framework SEO and Ascendily services. Every one has an unsubscribe link.
- To measure whether our ads and pages work, and to show ads to people who visited the site.
- To spot fraud, fix bugs and keep the site running.
- To keep a record of each purchase (which terms you accepted, when, and from which IP address, plus what was delivered) and use it to answer a payment dispute or chargeback.
Who we share it with
We do not sell your data. These are the kinds of companies that process it on our behalf, and what each one does. Email us and we will name any of them for you.
Payments: Stripe
Takes your payment. Your card number goes to Stripe directly and never touches our servers. Stripe's own privacy policy applies to how it handles that.
Hosting and database
The companies that run the site and store your account, orders and map. They process every request to the site, including your IP address in server logs.
Email delivery
Sends our email (receipts, delivery, support and marketing) and holds the mailing list, and the mailbox your replies reach.
Analytics and advertising
Google Analytics 4 and PostHog measure how the site is used, and PostHog may record a replay of your session (mouse movement, scrolling, clicks; text you type into form fields is masked). Meta Pixel tells Meta which of its ads brought you here and lets us show ads to people who visited but did not buy.
Video and booking
The player that streams our videos, and the calendar you use if you book a call with us.
Research and AI services
To build your map and to tailor our emails we look at your public website and search data. These services receive your website address and what is published on it, never your card details.
Reviews: Trustpilot
Collects reviews. When we deliver a map, Trustpilot receives a copy of the delivery email, with the buyer's name, email address and order reference in it, so it can send its own invitation about a week later. Writing a review is your choice, and Trustpilot's own privacy policy applies to it.
Cookies and tracking
The site sets cookies and similar identifiers through the tools below. None of them are needed for the page to work; they exist to measure and to advertise.
- Google Analytics 4: visit counts, page flow and conversion tracking.
- Meta Pixel: ad measurement and retargeting on Facebook and Instagram.
- PostHog: product analytics and session replay.
- Stripe: fraud prevention cookies on the checkout.
These are on when you arrive. If you are visiting from the EU, the UK, Switzerland or the EEA you see a notice on your first visit telling you so, with a switch for analytics and a switch for advertising; whatever you choose there is remembered for a year. Everyone else is not shown that notice, and everyone, wherever they are, can change it at any time from Manage cookies in the footer of every page. Turn analytics off and nothing above is stored on your device beyond a session identifier that is gone when you close the tab. You can also block or clear cookies in your browser; the site still works without them.
How long we keep it
Your order details and receipt stay for as long as tax law requires us to keep them, which is seven years in the United States. Your email stays on our list until you unsubscribe or ask us to remove it. Analytics data is kept on the default retention of each tool, and we do not extend it.
Your rights
Email us and we will do these within 30 days, no forms.
- Ask what we hold about you and get a copy.
- Ask us to correct it.
- Ask us to delete it. We will, unless we have to keep a record for tax or fraud reasons, such as your receipt.
- Unsubscribe from marketing email at any time using the link in the email, or by replying and asking.
- If you are in the EU, UK or California, you have further rights under local law, including the right to object to some processing and to complain to your data protection authority.
Security
The site is served over HTTPS. Payments happen inside Stripe, so we never see or store a card number. Your map and your details live in tools protected by two-factor authentication. No system is perfect, and if we ever have a breach that affects you, we will tell you.
Where your data goes
We are in the United States and so are the tools we use, so your data is processed here. If you are in the EU or UK, that is a transfer outside your region, covered by the standard contractual clauses each provider offers.
Changes
If we change this policy in a way that matters, we update the date at the top and email everyone on the list. Buying something or using the site after that means the new version applies.
Contact
Anything about your data, email kevin@frameworkseo.com and a person replies. Our terms of service cover what you are buying and the 30-Day Satisfaction Guarantee.