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FrameworkSEO entity map

Who we are, what we sell and the concepts our lessons define. Every entry has its relations to the others and a passage quoted from this site as evidence.

9 entities · Checked November 12, 2026 · Self-declared · entitymap.json · EntityMap v1.0

Who we are

FrameworkSEO

Organization, e_001

Also known as: Framework SEO

FrameworkSEO builds done-for-you growth plans: every page a website needs to rank on Google and get recommended by AI, in the order to publish them.

I'm Kevin Jeppesen, an AI growth engineer and the founder of FrameworkSEO. I've spent over 10 years in SEO and 14 in marketing, spoke on ranking in AI at the Shenzhen SEO conference in 2025, and I build AI systems that plan, rank and grow websites for businesses like yours. FrameworkSEO is part of Ascendily, my agency, where we build and publish these plans for clients every week.

Ascendily

Organization, e_002

Ascendily is the SEO and growth agency behind FrameworkSEO. It builds and publishes growth plans for its clients.

I'm Kevin Jeppesen, an AI growth engineer and the founder of FrameworkSEO. I've spent over 10 years in SEO and 14 in marketing, spoke on ranking in AI at the Shenzhen SEO conference in 2025, and I build AI systems that plan, rank and grow websites for businesses like yours. FrameworkSEO is part of Ascendily, my agency, where we build and publish these plans for clients every week.

Kevin Jeppesen

Person, e_003

Kevin Jeppesen is an AI growth engineer, the founder of FrameworkSEO and Ascendily, and the author of the lessons on this site.

I'm Kevin Jeppesen, an AI growth engineer and the founder of FrameworkSEO. I've spent over 10 years in SEO and 14 in marketing, spoke on ranking in AI at the Shenzhen SEO conference in 2025, and I build AI systems that plan, rank and grow websites for businesses like yours. FrameworkSEO is part of Ascendily, my agency, where we build and publish these plans for clients every week.

What we sell

Growth plan

Product, e_004

Also known as: Done-for-you topical map

The growth plan is FrameworkSEO's done-for-you topical map: every page a site needs, in the order to publish them, researched for that site and checked by a person before it is delivered.

This is what our growth plan is. We research your site, your market and your competitors, then a person checks every line before the map reaches you.

Topical map concepts

Topical map

Concept, e_005

A topical map is a plan of every page a website needs to fully cover its subject, grouped into clusters, linked to each other, and numbered in the order to publish them.

A topical map is a plan of every page a website needs to fully cover its subject, grouped into clusters, linked to each other, and numbered in the order to publish them.

A topical map plans the whole subject. A keyword list only plans single pages.

Pillar page

Concept, e_006

Also known as: Pillar

A pillar page is the one page in a topical map that covers the whole subject and links down to everything else.

The one page that covers the whole subject and links down to everything else.

Cluster

Concept, e_007

Also known as: Topic cluster

A cluster is a group of pages in a topical map about one part of the subject, with its own hub page.

A group of pages about one part of the subject, with its own hub page.

Keyword list

Concept, e_009

A keyword list is a set of searches with their volumes. It plans single pages, where a topical map plans the whole subject.

You still need keyword data. It tells you how people word a search and how many of them do it.