Semantic SEO, explained
The ideas under a topical map: entities, source context, information gain and how search engines and AI answers read a site. Lessons in the order to read them.
- 1Semantic SEO in plain words: entities and query fan-outSemantic SEO means writing for search engines that read things, not strings. Entities, query fan-out and passages, with dates, sources and a page checklist.
- 2Koray Tuğberk Gübür's topical map framework, in plain wordsKoray Tuğberk Gübür's topical map framework in plain words: each term with its source and year, the formula in every version, and what search engines confirm.
- 3Source context, central entity and central search intentThe three decisions Koray Tuğberk Gübür makes before any topical map, in plain words: why your site exists, what it is about and what visitors come to do.
- 4Core and outer sections: the two halves of a topical mapThe core section holds the pages that earn, the outer section the pages that explain and link in. Where to draw the line, real map numbers, and what is proven.
- 5Semantic content networks: turning a map into linked pagesA topical map is a plan. A semantic content network is the pages built from it: their angle, headings, order of ideas and links. Koray's parts, with one page.
- 6Information gain: how to make a page add what the top results lackInformation gain has three meanings. What Google's patent really claims, the research behind it, and a hand test to add what the top results lack.
- 7Cost of retrieval: why fewer, clearer pages can outrank moreCost of retrieval in SEO: what search engines spend on your pages, what Google, Bing and the court record confirm, and how to estimate yours in Search Console.
- 8Getting a topical map cited in AI answersHow AI Overviews, ChatGPT, Copilot, Perplexity and Claude choose the pages they cite, which crawlers to allow, how to see your citations, and what they cost.
- 9Where the topical map came from: topic maps to SEOThe topical map borrows from library classification, thesauri, concept maps, the ISO topic maps standard and link research. Who made each, when, and what to reuse.